"If you have a wireless network installed in your home or office, it's just tremendous the capability that you can have. We really are viewing the wireless networking component and broadband as kind of being one combined value proposition. So we're starting now marketing wireless on a national basis, it's very easy to use, people can share a broadband line whether at home or in the office."
While installing a wireless network is easier than you probably think... .Gateway will do it for you...
"We're doing a lot of bundles right now... we're offering for 499 dollars a complete wireless network setup for homes."
The price includes the hardware for two computers, installation and setting up the networking software. Gateway... which has been locked in a price war with number one computer maker Dell... .hopes the strategy will help it regain market share. Waitt is optimistic...
"Fundamentally we have the same business model as Dell, a lot of people lose site of that. Our roots are a direct company."
For consumers, at least, the price war has made for some great bargains. Bloomberg Boot Camp, I'm Fred Fishkin.